This is an article that shows that even though an article can be related to the reader and the reader can like the subject, they need to relate to the subject otherwise it won't matter what they read. This article is more about the importance of the articles substance rather than the subject matter of the article.
This is very important to me. I can read the most interesting article in the world, but if it doesn't pertain to me, I will not care what the article is talking about. It needs to be important to me to matter and if it's not, I will tune it out.
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