"So What? Who Cares?"

This article talks about writing articles in ways to appeal to the reader.  The writer should think about how to make the reader care.  The author uses Denise Grady's article as an example.  Her article appeals to the reader by incorporating real people into her article in order to relate to readers.  The author gives some examples of what writers could use in their writing to help make their article more appealing.
I agree with the author.  I'd like to be reminded of why I would read an article.  When I read books with intellectual values, I usually make up reasons why I read it in order propel me to learn.