"So what? Who Cares?" Response

This article talks about how people need to write in a way that interests the reader. The author of this article also lists some examples of what to try to do or use in articles to make your writing appeal to the reader.
I think this is the the perfect title for this particular article. I say this because I relate to it so well. When I read an article I really have to be interested in it to read each and every word, if not, then I skim through it. I do believe that different ways to write or how the writing is portrayed plays a big role in a lot of the reasons people are attracted to a specific reading.